For more than two decades, Google has been the dominant search engine, providing access to a vast amount of information in just a few clicks. With the emergence of conversational artificial intelligence such as ChatGPT, Perplexity AI, and Gemini, a new way of searching for information has developed. These tools, capable of generating instant responses, raise an essential question : AI and Google Are they competing or complementary ?
Google : unmatched indexing power
Google relies on a sophisticated algorithm that analyzes and ranks billions of web pages to deliver the most relevant results. Thanks to its advanced indexing and regular updates, it provides up-to-date and varied results.
However, this approach has its limitations. The results are influenced by SEO and advertising, which can skew the visibility of information. Furthermore, Google does not always provide direct answers, forcing users to browse through several pages to find the information they are looking for.
ChatGPT : an effective but limited assistant
ChatGPT, developed by OpenAI, stands out for its ability to instantly answer users' questions. It is particularly useful for understanding complex concepts, obtaining detailed explanations, and generating structured content.
However, ChatGPT is not a real-time search engine. Its responses are based on the data it has been trained on, which means that they can sometimes be outdated or inaccurate, especially when it comes to specific sources. Although it is capable of providing detailed and consistent answers, it is always recommended to verify the information with up-to-date sources.
Read also : Chat GPT Quick Guide : Dive Deep into Your Path to Mastery
Perplexity AI : AI connected to the web
Unlike ChatGPT, Perplexity AI works like a conversational search engine. It performs searches in real time and systematically cites its sources, which improves the transparency of the information provided.
Its features such as Deep Research and Pro Search allow it to explore a large number of sites and structure information in detail. Although it seems more reliable for certain searches, it is still little used compared to Google, and its results vary depending on the query.
Gemini : Google's vision for AI
Developed by Google DeepMind, Gemini is designed to compete with ChatGPT and other advanced AI models. It combines conversational intelligence with the power of Google Search, allowing it to access information in real time.
One of its main strengths is its direct integration with the Google ecosystem, enabling it to provide up-to-date and well-referenced answers. However, its effectiveness still depends on its development and adoption by users.
In conclusion… AI and Google: complementary rather than complementary
For now, artificial intelligence does not replace Google, but it offers an interesting alternative for obtaining quick and concise answers. Google remains the most comprehensive tool for in-depth and reliable research, thanks to its huge database and advanced algorithms. ChatGPT, Gemini, and Perplexity AI, on the other hand, provide more fluid and interactive access to information, facilitating understanding and rapid analysis of certain topics.
The future of online research could therefore depend on a convergence between AI and Google, where advances in artificial intelligence would enhance traditional search engines for a smoother and more relevant user experience.
Answers to frequently asked questions
Perplexity AI is connected to the web in real time and systematically cites its sources, which improves the transparency and verifiability of responses. ChatGPT, on the other hand, does not always provide the source of information.
Because some AI systems can generate incomplete or incorrect responses, especially if they do not consult the web in real time. It is advisable to verify this information using reliable sources.
No, it is not possible to completely disable AI in Google Search. Even if you disable the “AI and more previews” feature in Search Labs, some AI-generated elements will continue to appear. Like knowledge panels and rich suggestions, AI previews are now an integral part of the Google search experience.
